3 Marketing Models
LOTS of smart people get stuck on this part of their marketing…
The Front End.
There’s 3 "Marketing Models" making the rounds…
Model #1 – Pure Direct Response
So Ad → Product Sales Page.
That’s old-school – and not in a good way.
It’s a huge waste of potential customers because asking for an immediate sale ignores the power of "Relationship Building" that can take place between your business and your prospect. Right?
"Here’s my offer – take or leave it".
Model #2 – The Lead Magnet Method – Move the Free Line
I’ll say that again so it’s easily quote-able:
What do dat do?
Sounds good, right? It is, and it’s the most commonly used successful method of lead capture and customer acquisition.
But there’s a "Level-Up" trend that’s getting mucho-traction. Let’s talk about it…
Model #3 – The Front Ender
The key here is that they address a VERY specific issue or challenge WITHIN a topic.
Example: The topic is "Creating Marketing Videos"
Make no mistake, the Lead Magnet Method of Moving the Free Line WORKS. And Lead Magnets should be the your Front End on EVERY Paid Traffic Campaign you have.
Having said that, they can be limiting! In fact, they are supposed to be limiting – that’s why they work – they are very focused to specifically appeal to someone who is in the process of dealing with an issue and needs help WITH that issue.
So, what is a "Front Ender"?
Ya see, a Book has Intrinsic Value. For literally hundreds of years a book as represented the staple source of expert information to any and every market.
What’s the problem (Besides being busy?). The problem is that the traditional book creation model is about as old and worn-out as a fax-machine.
Well, we need to re-embrace the Book Give-away model. Because other than your product, there is no other way to truly build massive and nearly instant credibility.
Start Here – The Publish and Profit Book.
Yes, there are tons of "How to write your own book" articles and lead magnets (heh) out there, but this one is written by a man who uses books…
…as the Front End of his business.
… PLUS, you want to be able to create a universal front end for your business in less than a month…
Thanks For Your Attention,